Project: Country Framing Website Design & Development

Client: Country Framing
Project Scope: Brand Refresh, Web Design & Development (Squarespace), Photoshoot Art Direction

Country Framing, a small, family-owned picture framing business with the goal of building their online presence and providing a point of reference for potential customers. Working with only a single logo file from the 70’s and a vague forest green colour, I began this project with a small brand refresh to expand their visual identity - defining a modern colour palette, type heirarchy, brand textures and imagery style that stayed true to the heritage of the brand and their authentic, artisan values.

I then directed an on-site brand photshoot that would capture their expert customer service and craftsmanship in a natural, genuine way before bringing it all together into a simple, easy-to-navigate website that communicates their history, expertise and services, establishes trust and provides a way to contact the business.

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