Project: Seamless Instagram Carousels for Australian Open 25

Client: Tennis Australia
Project Scope: Digital Design - Content

Seamless editorial style Instagram carousel designs completed while freelancing for Tennis Australia during the 2025 Australian Open. These carousels were a new initiative to highlight more editorial on social media and drive traffic to the articles on the Australian Open website. I also designed matching Instagram story templates that could be uploaded with a link sticker that took users directly to the article. 

Adhering to the Australian Open brand guidelines the designs utilise colours, gradients, illustrations and other campaign brand assets to ensure consistency in communication across different touch points.